We believe a lot of things famous people say. Here are just a few.

• Good design is good business.
  Thomas J. Watson, Jr.
• The details are not the details. They make the design.
  Charles Eames
• You don't have to please everyone—you have to please the user.
  Brenda Laurel
• Designers are not highly paid cake decorators.
  Spencer Murrell
• Attractive things work better.
  Donald Norman
• Less is more.
  Ludwig Mies van der Rohe
• You cannot not communicate.
  Erik Spiekerman
• If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.
  Red Adair